Increased Worldwide Exposure

Monitor Media (IV Mall) is a new Interactive Media Advertising Medium designed to assist brand manufacturers and retailers in increasing their positive exposure on the web. This will be accomplished by employing the very latest in computer technologies combined with age-old traditional methods of capturing costumer appeal. In creating our plan, we have taken a close look at what internet users and nonusers need from product suppliers and webpage designers in order to increase their participation. We have also taken into account what advertisers need and what is available to them on the web. The most financially lucrative information providers on the internet are the retail and service entities.  Ironically they are also the most underrepresented in many cases. In most forms of internet advertising, the ROI is certainly worth the investment so everything else is currently being taken for granted. Under our strategy, the manufacturer and the retailer will get an even higher ROI (due to our pricing structure), a new and greater customer base (from the increased exposure), and a central location to present their products and services.

Superior to Pop-Up and Banner Advertising

The two principle choices advertisers currently have to promote their products and services on the web are: pop-up ads and their webpage (using paid search positioning to locate that page). Pop-up ads are seen only as people whiz by performing none-shopping task, and are only viewed in a transitory way for a matter of seconds. The rate of repeat visits to pop-up and banner ads is very low to nonexistent. For lesser-known companies, such advertising media is ineffective because it cannot carry the comprehensive messages needed to introduce new names and products. The lack of stationary location is one of the key reasons this form of advertising remains unpopular with many brands. With our stationary centralized forum we can reach beyond existing demand and provide an optimal promotional avenue for products and services. The increase in exposure time combined with an increase in frequency viewed permits richer content and more complex messages.

Save Money on Website Maintenance

A company's webpage is an effective device when used to dispense product information, design, and appeal. However, a large number of companies find that it is not cost effective to keep their sites current with new product lines shown in an appealing interesting forum. They also find it necessary to farm out their internet distribution of products, due to their inability to sale directly to the end users. We find that many companies only cover general information about their product lines on their webpage, and many more have no established distribution channels from their website. The traffic to their site does not support the additional investment of adding video commercials, 2D or 3D clips depicting their products or product line in an appealing format. After all, those that visit their site have already gone through the trouble of locating them on the net. These consumers are considered hard shoppers for the product and will need very little convincing.  The problem is product producers never had an opportunity to convert the soft consumer. The consumer did not do the hard search for the webpage and if they stumbled upon it, there is not enough product appeal in one single exposure to convert them. Consumers on the web then miss out on great products, and introductions to those products. On the other side of that coin, product producers have failed to create demand for their product on the web, having been subjected to a weaker version of technology than is currently available. 

Increase Your Online Sales Volume

The purpose of our entity is to assist brand name products (apparel, equipment, & services) in increasing their overall sales volume on the web.  This is done by exposing the shopper to a greater amount of visual content, and taking advantage of business concepts that have already proven to be a prosperous organization of brand name products. Department stores and malls have traditionally carried a variety of brands and categorized products to assist customers in their selection process. A mall provides goods and services to a community and brings shops together at one central location. That is what our company does on the web in a virtual 3D interactive mall. We introduce a shopping atmosphere to the consumer much like that of your local shopping mall.  We then assist in the location of products by grouping them much like your neighborhood department store. With our techniques, we solve the problem of search engine optimization and product appeal of which most brands on the web currently suffer. We also address the issue of walk-in traffic and lack of good informative representations of the product or service. We turn the search for a brand into a virtual viewing experience, relieving the shopper of literary fatigue. As in any mall, whether brick and mortar or virtual, customers take note of the shop next door, and the one passed in the corridor. Using our system the shopper is able to tailor their own array of products, based on their selection of our corridors. With our system the advertiser has the convenience of advertising directly within their own market in a shopping environment.

Phase 1

Currently on the web, a manufacturer or service provider is easily lost within the tremendous amount of available information.   During Phase One of our building process we will only accept top brands and labels in a given market. These markets include, but are not limited to apparel, shoes, luggage, jewelry, etc. Here we have assembled businesses in each of our corridors that share a common market. The architecture of the 3D virtual corridors will be consistent with their market base. Every corridor has something different to offer and focuses on an individual market segment. For the shopper to find the products they are looking for they need only to ask at our help desk, or simply tour our alphabetical organized virtual mall. During their virtual interactive tour they can expect to meet vendors, see exhibits and specials from retailers or service providers.

Phase 2

During Phase Two of our process we intend to provide our internet audience with an additional visual asset. They will be given an opportunity to visit several of the Seven Wonders of the World tours. This will also be accomplished in a 3D virtual forum and will go into beta April of 2009. We expect the addition of these corridors to promote these very important tourist locations and provide access for those unable to physically attend them.  

Given the current technologies, there is a better approach to marketing on the web. Our webpage introduces a new approach to advertising, information gathering, and product appeal on the internet. We can now improve upon the ideas that have been proven to be successful ones. Any business or information providers that successfully exist in the physical world can double that success by participating in a virtual global market place. 

Projections

We expect that our company will surpass the profit margins of many of the top twenty internet industry leaders for the following two reasons. First, our variable costs are low and remain low as our gross sales increases. Our forum is a Virtual Interactive 3D Mall and the consumer has the option of also using our 1D display. The virtual mall concept itself also indicates a couple of things.  Almost unlimited advertising space is available, presented in a lifelike (not animated) mall atmosphere, so a shopper can easily find the products they need and have the option of viewing many other choices from other brand manufacturers. Products are on display for their viewing in one central location. Our organization has the most technically advanced forum, which produces an unbeatable selection of product presentations. This will all be done on a webpage designed for specialization in product presentation, appeal, and worldwide consumption.

Contact Us For a copy of our Business Plan.